Updated Google Grant Ads online course, with limited time special offer
Is your organisation using the Google Grant to run free search ads? If you are, you’re probably aware of a […]
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Downloadable Resources
New!
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€29.99
Get our expert resource on Facebook Ad strategies that work for charities & non-profits. This 22 page guide breaks down:
- what kind of strategies work on Facebook Ads, and why
- understanding ad campaign objectives
- how to run meaningful tests
- the budgets you’ll need to properly test your campaigns
- how to develop and maintain always-on acquisition campaigns
- how to find and test images for ads
This guide will help you reevaluate and overhaul your Facebook Ads strategy, and to run more effective campaigns in-house. Note: this is not a guide to technical implementation, it’s all about strategy – but it does contain lots of links to specific resources that provide support with the technical side of Facebook Ads.
This is a virtual product – you’ll get a download link after checkout. Buying this resource once gives you free access to all future updates.
Latest Blog Posts
Resource of the month: Finding the Right Messenger for Your Message
I saw an online conversation recently about plans for yet another charity sector campaign to try to ‘rebuild trust in […]
Resource of the month: UK Gov Digital Service’s guide to content design
The UK Government’s Digital Services department always puts out incredibly useful and well-designed resources, and their guide to content design […]