Digital Charity Lab awarded for ‘Digital Influence’ at the Irish Red Cross Humanitarian Awards
Digital Charity Lab was honoured at the 2021 Irish Red Cross Humanitarian Awards, with an award in the ‘Digital Influence’ […]
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Downloadable Resources
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€29.99
Get our expert resource on Facebook Ad strategies that work for charities & non-profits. This 22 page guide breaks down:
- what kind of strategies work on Facebook Ads, and why
- understanding ad campaign objectives
- how to run meaningful tests
- the budgets you’ll need to properly test your campaigns
- how to develop and maintain always-on acquisition campaigns
- how to find and test images for ads
This guide will help you reevaluate and overhaul your Facebook Ads strategy, and to run more effective campaigns in-house. Note: this is not a guide to technical implementation, it’s all about strategy – but it does contain lots of links to specific resources that provide support with the technical side of Facebook Ads.
This is a virtual product – you’ll get a download link after checkout. Buying this resource once gives you free access to all future updates.
Latest Blog Posts
Resource of the month: To segment or not to segment? Guide to segmentation from the Public Interest Research Centre
The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan […]
‘Raising awareness’ should never be the only goal for your charity’s campaign. Here’s why.
‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from […]