|The National Autistic Society in the UK recently released this beautiful series of digital stories about the reality of living with autism. What I love about this series is that they have done a really wonderful job of starting with the close-up, detailed and authentic personal stories and then seamlessly linked them to a wider issue. The issue is access to special needs services, and the National Autistic Society are using this campaign to make this an election issue in the upcoming UK election.
After reading the story with intimate details about what it’s like to live with autism, readers are hit with the stark statistics – such as that 2.8 million people in the UK have someone with autism in their family – and then asked to hold a candidate coffee morning to help make this an election issue. It’s a really nicely done example of linking a story, individual action and the movement.
It’s only about one year to our next election. What will your charity want to make an election issue, and what stories will you use to cut through all the noise?
The Storytelling Tool: Exposure
The National Autistic Society used Exposure to create and host their stories, and my contact there described it as simple to use and intuitive. Exposure offer free accounts to charities – check out the beautiful work from WWF on the Exposure platform.