Article: Digital Marketing for Charities That Are Short on Time*


Matt Collins of Platypus Digital has an extremely helpful article on how to set up the foundations of your digital marketing – an area that many of us struggle with.

His advice is clear, achievable and very sensible:

  • Get a simple website (so many charities over complicate their sites), and make sure it’s mobile friendly.
  • Talk to your supporters via email.
  • Tell the story of your work on social media.
  • Get Google Analytics working so you can track the success of what you’re doing
  • Apply for the Google Grant so you can advertise to a targeted audience for free.

If you set to completing these six reasonably straightforward tasks, you are well on the way to working effectively and strategically with digital marketing.

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About the Author: Jean

Jean O'Brien is a digital communications expert and designer, who has over a decade of experience working as an online specialist with Irish charities.

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