What Can Charities Learn from the YesEquality Campaign?

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Yes campaign

Now that we’ve come out the other side of one of the most positive and successful rights campaigns ever seen in Ireland, it’s a good time to take a look back and seewhat NGOs can learn from the #MarRef Yes Campaign.

I don’t think I’ve ever been so impressed with a campaign – just a few of the highlights for me were:

  • the positive tone that was maintained by the core Yes campaign, even when the debate was nasty
  • the extremely smart use of social media – no time wasted on unproductive arguments, instead it was used to inform, to fundraise, to get people registered to vote, and to mobilise voters and canvassers in the last crucial weeks
  • the wonderful use of online storytelling from diverse voices and sources – from the stirring Bring Your Family With You video from BelongTo, to the brilliant Brighid and Paddy

Some of the best post-match analyses that I found, from people involved in the campaign:

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