Article: How To Tell Good Stories And Why It Matters


A nice reminder about the importance of storytelling from the excellent Zaid Hassan.  Hassan says: “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.”

So how effective are stories? Take the first video example that Hassan shares in this nail-on-the-head article, the one from Google India. I know that the story isn’t real, I know that the granddaughter and the grandfather and the grandfather’s childhood friend are all actors, and it STILL made me cry. As charities, we can tell authentic stories which have even more power.

There’s some great insights and some great videos in the article – check it out and share.


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