Articles: Advanced PPC Marketing

Those of you with established PPC marketing campaigns should check out this series of articles on PPC from David Walker, of agency Sub Rosa and Digital Charity Lab. Those of you who’ve attended our trainings with David will know the depth of his experience and understanding of online advertising.

His series covers setting target CPAs (costs per action), challenging assumptionsbased on your past performance and retaining your high value supporters.

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About the Author: Jean

Jean O'Brien is a digital communications expert and designer, who has over a decade of experience working as an online specialist with Irish charities.

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