Irish Non-Profit Video of the Month

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video of the month

Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls:

  • The use of wit and humour
  • The use of a beloved, friendly, instantly familiar Dublin institution – Moore St
  • Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market
  • The very clever central prop of the empty bottle, a brilliant conversation piece

See the video and the campaign landing page at

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