Email is one of the channels that needs the most tweaking and improvements – it’s highly effective but it’s also extremely competitive. It can be hard sometimes to even figure out how you’re doing with email, as most organisations don’t share their open and click rates.
Digital agency and Digital Charity Lab supporters Promozoo have a really interesting and useful email benchmarking report, from providers Dotmailer. It gives a detailed look at how and what some very competitive commercial organisations are doing with their email; it’s great inspiration and guidance for us in the non-profit sector. You can download the report at the Promozoo website.
|Get the Report|