Resource: A Procrastinator’s Guide to Year-End Fundraising, by Care2


I love this Year End Fundraising guide from Care2 and Sea Change Strategies – it’s full of extremely practical and actionable advice, and gives some great big-picture perspective on online fundraising.  Take a step back and see if you’re properly inspiring and thanking your supporters.  I also couldn’t agree more with the advice to create a ‘why donate’ page where you can tackle some of the common obstacles to donating.  Well worth a read as the holidays approach.

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