Mailchimp have put together this guide to sending holiday emails, with dozens of tips for effective content and testing of emails. And what a beautiful way to present information! Gorgeous lead-in photographs for each tip, and they’ve cleverly peppered products from their partners throughout, to make the experience even more attractive.
We could definitely all learn something from the way Mailchimp have done this. Think about strong content you have that could be given this kind of visual treatment. This list of 100 top tips could have been just a text list, but Mailchimp have turned it into something very engaging and enjoyable.