Article: 5 surefire ways to mess up your charity’s Xmas appeal


There’s a really handy piece by Matt Collins of Platypus Digital on the JustGiving blog, about common errors that charities make on their Christmas appeals.

Are you remembering to properly connect with people in your appeal? Are you sending people to an unbranded donation form or does it haveimagery that references the appeal, like in the example above? They’re all small but important points that are easy to fix in the last crucial days before Christmas.

Read the article on JustGiving

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About the Author: Jean

Jean O'Brien is a digital communications expert and designer, who has over a decade of experience working as an online specialist with Irish charities.

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