Be the Change Magazine – Digital Charity Lab article on Email for Charities

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I’m delighted to have a piece in the latest edition of The Wheel’s Be the Change magazine – the Winter 2015 edition had a tech focus, and they asked me to write a piece about the importance of email. I welcome any opportunity to bang on about email; it’s an incredibly important channel that many charities are prone to neglecting.  Click the image above to get a larger version of the article, or get the entire magazine at the links below (the piece is on page 19). It’s well worth getting as there’s some great articles in it; a particular highlight for me was a piece about how social media was used in the 2015 Marriage Referendum, written by Oisin O’Reilly of BelongTo.

Jean

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