Is supporter engagement on your radar? If not, it should be. To me, it means having a strategy to make sure that your supporters, once signed up, are communicated with in a thoughtful way that recognises their different interests and needs, that they’re thanked properly for their support, and that they are shown further ways to get involved in a way that is relevant to them.
Digital agency cStreet have highlighted the pop star Taylor Swift as someone who just gets supporter engagement and uses social channels in a really clever way to deepen the loyalty of her fans. In their light-hearted but useful article they show six innovative ways she has engaged with her fans, and how non-profits can use the lessons. A really enjoyable read.