New change to Google Ads: How will the removal of side ads affect Google Grant accounts?

google-right-side-ads

A major change has recently been applied to the way ads are displayed on Google – they’ve removed the ads that appear on the right side of the search results on desktops.  Will this be a good or a bad thing for those of us with Google Grants?

It’s early days but there’s already a few interesting perspectives on it.  In this piece on the Econsultancy blog, Jack Simpson runs through what the changes will look like and predicts that this will have a negative effect on charities because of the $2 keyword cap.  Christopher Whalen of agency Torchbox is more optimistic in this blog post – they’ve checked data from 27 Google Grant accounts and say that the new layout has actually improved click through rates.

I’m inclined to agree with Torchbox that it’s not necessarily a bad thing – a crucial thing to remember with Adwords is that Google want to deliver the largest possible amount of clicks, because that’s how they make money.

Check out our 5 Minute Guide to Google Grants on the Digital Charity Lab website. And if you don’t have a Google Grant yet, apply today! It’s a fantastic resource.

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About the Author: Jean

Jean O'Brien is a digital communications expert and designer, who has over a decade of experience working as an online specialist with Irish charities.

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