A major change has recently been applied to the way ads are displayed on Google – they’ve removed the ads that appear on the right side of the search results on desktops. Will this be a good or a bad thing for those of us with Google Grants?
It’s early days but there’s already a few interesting perspectives on it. In this piece on the Econsultancy blog, Jack Simpson runs through what the changes will look like and predicts that this will have a negative effect on charities because of the $2 keyword cap. Christopher Whalen of agency Torchbox is more optimistic in this blog post – they’ve checked data from 27 Google Grant accounts and say that the new layout has actually improved click through rates.
I’m inclined to agree with Torchbox that it’s not necessarily a bad thing – a crucial thing to remember with Adwords is that Google want to deliver the largest possible amount of clicks, because that’s how they make money.