Online Resource of the Month: A-Z of Tactics from Beautiful Trouble


Beautiful Trouble is a project by an international network of artist-activists, with the stated mission of making grassroots movements more creative and effective. They have a fantastic resource on their website – an A-Z of Tactics.

How is this relevant to digital? Well the kind of disruptive stunts that Beautiful Trouble devise are more effective than ever in the age of online sharing. In the past, if you organised a striking visual stunt, you would have to rely on press coverage for it to spread beyond the people who directly experienced it. Now with social media, these events can happen in the virtual space too, often in real time.

Beautiful Trouble’s Tactics list is a really helpful way to get creative inspiration for your campaigns – and think also about when you could do digital versions of some of these tactics.

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