Campaign Gallery: Focus Ireland thank you letter and note from Allie to regular giver

Two of the wee touches that jump out at me with this one are the heavily branded and very colourful envelope and the letter from Allies on the inside. Both reinforce a core message that your donation is helping specific people, young people at that, and even if you don’t open the envelope you’re still going to get the thank you message. It’s be interesting to see how the return on something like this compares to more typical envelopes with less graphics on the front.

Front of envelope for Focus Ireland thank you letter

Front of thank you letter from Focus Ireland to regular giver

Reverse of thank you letter from Focus Ireland to regular giver. Donor’s firstname repeated twice and deleted.

Outside pages of letter from Allie to the donor

Inside pages of letter from Allie to the donor

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About the Author: Justin

Justin Moran is an accomplished communications and public affairs professional with 12 years experience in policy, advocacy and communications roles across different sectors.

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