Two of the wee touches that jump out at me with this one are the heavily branded and very colourful envelope and the letter from Allies on the inside. Both reinforce a core message that your donation is helping specific people, young people at that, and even if you don’t open the envelope you’re still going to get the thank you message. It’s be interesting to see how the return on something like this compares to more typical envelopes with less graphics on the front.
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