Article & Report: A manifesto for digital change from CharityComms

Last year, CharityComms in the UK surveyed over 300 digital leads from non profits to find out how their organisations are doing with digital transformation.  They found that digital leads are usually the people pushing for digital transformation in their organisations, but that for various reasons the message is not quite getting through.

CharityComms recommend that those of us working with digital look at the language that we’re using to convince, and try to build alliances across departments, particularly with HR.

They have a useful article and in-depth report about it on their website.

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