The ‘HookBook’ by video production company VideoRev was presented at the ECF and is just fantastic. They’ve analysed over 100,000 social media videos to figure out the ‘hooks’ that the most successful campaign videos are using, and have distilled them into a brilliant content guide. They’ve found five different content hooks for videos:
- Affected group
and provided loads of examples of different approaches for each, along with a guide to how to brainstorm on these ideas for your campaign. It’s so useful. Free to download at the VideoRev site, you just need to provide your email address.