The Bluffer’s Guide to Framing 2020

My pal Sho Konno has just launched a fantastic resource for campaigners – A Bluffer’s Guide to Framing 2020. He read over 500 pages of reports and pdfs and distilled them down into this highly practical and digestible guide. 

He explains buzzwords, is very frank about some of the bullsh*t around framing, and talks about how specific issues are being successfully framed in 2020.

It’s a great resource: definitely one to share with any senior management who don’t quite get that how the message is framed is even more important than how widely it’s shared. 

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