Learn the basics of Google Analytics

Learn the basics of Google Aalytics

Digital consultant Fran Swaine has generously recorded a free introduction to Google Analytics for charities. This 20 minute video covers all the basics, demystifies the jargon and explains what data you need to pay attention to.

As online activity grows because of the lockdown, it’s more important than ever that you know how to analyse your digital channels and prioritise the ones that are bringing in the best engagement and the highest number of conversions. This is a great resource for getting started.

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