Facebook organic vs Facebook paid: which one should be your focus?

Paid vs organic Facebook
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The kind people at Fundraising Space, the new hub for digital fundraisers, asked me to write a guest post about Facebook. I focused on something that has been bothering me for ages: the struggle non-profits have trying to get a decent return out of organic Facebook. It ended up being quite a long and (I hope) comprehensive piece about what works and doesn’t work.

I’d love to hear your feedback on this – comment below or hit me up on Twitter. Facebook always provokes strong feelings, and I’d be particularly interested to hear from organisations that are making purely organic Facebook work. 

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