New feature on Google Grant Ads: image extensions

Google Ads now have image extensions
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Google have recently added a new ad extension format to Google Ads, and it’s being rolled out across Grant and regular accounts. Many advertisers can now add image extensions to their ads, meaning that a small image will appear alongside the text ads on mobile search results. This is a particularly positive change for Grant Ad accounts, who were previously restricted to plain text only in their ads.

Image extensions are in beta, and not available to all advertisers yet. To check if they’re available to you:

  • Go to Ads & Extensions > Extensions on your Google Ads account
  • Click the blue + button to create a new extension
  • Check if Image Extensions are available as an extension type

If they are: yay! This is a great opportunity to add some rich visual content to your ads, and see if they improve click through rates.

Jason Williams has a useful article on his blog all about image extensions, and why and how to use them.

Google Grant Ads online course

Our online course on Easy, Effective Google Grant Ads for Charities and Non-Profits has been updated with a lecture on Image Extensions and how to use them. This course is completely online so you can do it at your own convenience and pace, contains a heap of free downloads and guides, and once you register you have lifetime access so get all updates for free. As a reader of this site you have access to a large discount on the standard price of the course, which you can snag over on our online courses page.

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