Resource of the month: (amazing, free!) 12-Step Brand & Content Framework

12 Step Content Framework by Steve Bryant

We all know that our non-profit organisations need a content strategy. Websites need to be regularly refreshed and updated with new content; high quality content that provides useful information to your target audience is a proven way to grow your audience and build relationships. But it’s so easy for content strategy to just never happen – everyone’s so busy, moving from campaign to appeal to campaign, that it can be hard to find the time to sit down and strategise about content, rather than just churning it out.

Even if you have the time, it can be tricky to know where to start. That’s why I was so delighted to see this resource, being generously shared by content and brand specialist Steve Bryant. It’s a hugely detailed and interesting 12 Step Content Framework process, that starts with an examination of your brand – its purpose, vision and values. By examining who you are, who you’re talking to, and what you’re talking about, you will start to generate truly strategic ideas for content.

This is not just useful to new organisations who are developing their brand – the brand part would be a really useful exercise for established brands to go through too, as it will help you ensure that everyone understands the brand values and voice.

This is a really outstanding resource, and it’s so generous that it’s being offered for free. It’s also beautifully designed. Don’t you love when things are beautifully designed? It makes them so much more fun to use.

Bryant will be following this up with further frameworks, covering:

  • Personality, Voice, and Principles
  • Audience, Competitors, Goals
  • Topics, Altitude, and Story Ideas

I’d really recommend signing up to Bryant’s Substack newsletter ‘Delightful’, to get notified of when the next in the series come out. And his Medium account has some excellent writing about content and branding.

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