Campaign communications expert Sho Walker-Konno has been featured on Digital Charity Lab before – he’s one of the creators of Blueprints for Change and also the tremendous ‘Bluffers Guide to Framing‘.
Sho recently launched a YouTube channel, including this fascinating video essay: ‘Warnings from an anti-abortion messaging course‘.
Sho signed up for a course for anti-abortion activists (“so you don’t have to”), and observed how they frame their messaging and tackle the arguments from the pro-choice side. It’s a hugely interesting and useful piece. Plus, such a valuable reminder that observing and studying what those opposing our causes are doing is crucial work, and there are so many insights to be found in how they’re shaping and sharing their messages.