Late last year, Facebook waived the fees on their built-in fundraising function, and started to heavily push the concept of birthday fundraisers to users. Some charities have seen some great results with this new function, including Mental Health Ireland, who have had over 250 people run fundraisers on Facebook for their cause since late last […]
A Community Fundraising with Facebook Success Story: Interview with Jill O’Herlihy of Mental Health Ireland
March 26, 2018 | Posted in: Digital Fundraising | Social Media Tips | 3 Comments
Free Ebook on Digital Fundraising – by Adrian O’Flynn
Many of you will know Adrian O’Flynn from our expert workshops on digital fundraising and email; Adrian has recently written a really insightful and useful short ebook about digital fundraising. Based on the comprehensive and successful tests he’s run as a consultant with charities in Ireland, the UK and the US, it outlines the new […]
March 12, 2018 | Posted in: Digital Fundraising | No Comments
New! Online Course in Digital Marketing for Non-Profits & Charities
I’m delighted to announce the launch of Digital Charity Lab’s brand new, first-ever online course: in Digital Marketing for Non-Profits and Charities Since Digital Charity Lab was founded, people in our community have been asking for online versions of our courses. So, we’re testing out this online course as another method of providing affordable learning […]
March 5, 2018 | Posted in: Digital Marketing 101 | News & Training Updates | No Comments
Pro Bono Project: research4impact
research4impact is a project in the US that is ‘matchmaking’ researchers and non-profits. They’ve built a bank of academics and researchers who can volunteer expertise on topics like behavioral and data science, attitude change, public policy and more. The experts are from all over the world, and they’re working with organisations all over the world […]
February 12, 2018 | Posted in: News & Training Updates | Online Campaigning | No Comments
RENAME! Irish Charity Lab is now Digital Charity Lab
For a while, I’ve been thinking about changing the name of Irish Charity Lab to Digital Charity Lab. And now I’ve done it. Just two reasons, really: With the name Digital Charity Lab, our project more clearly does what it says on the tin Our resources are, more and more, being used outside Ireland, and […]
February 9, 2018 | Posted in: News & Training Updates | No Comments
Updated for 2018: 5 Minute Guide to Digital Training
I’ve completely overhauled our 5 Minute Guide to Digital Training – updating it with some of the new resources that are available to help you in your work, including some of the most active and helpful online communities of practice. I’d really like to get your input into this – what learning events, online groups […]
February 3, 2018 | Posted in: News & Training Updates | No Comments
Free Download: Help with your Google Grant Adwords Account
I’ve been getting a lot of requests for help with Google Grant Adwords accounts. Lots of organisations are struggling to get their accounts to meet the stringent new criteria, and are worried they’re going to lose their Grants. So I’ve put together this short checklist and cheat sheet. It runs through everything you need to […]
January 30, 2018 | Posted in: News & Training Updates | Online Advertising | No Comments
Guest Article: Taking online fundraising to the next level, by Evelyn Wolf
by Evelyn Wolf, of BusinessBrew.io Online fundraising is a tough job these days. Not only is it becoming harder to engage with donors but fundraisers and marketers are drowned by a multitude of tools and channels. To be present on all channels is an impossibility even for larger teams. So how can we effectively fundraise […]
January 29, 2018 | Posted in: Digital Marketing 101 | No Comments
Top Tips for Facebook Live
Facebook have implemented a new regime which means that content from brands, businesses and organisations will be suppressed and not appear in the main News Feed. In the announcement of these changes, Facebook said that content that invites community discussion and interaction will be favoured, and that includes Facebook Live video. Facebook Live can […]
January 15, 2018 | Posted in: Blogging & Content Creation | Social Media Tips | No Comments
Big Changes to Google Grants – Some Good, Some Scary!
They’re all at it – after the new features for non-profits at Facebook last week, now Google have announced some significant new rules for their Ad Grant accounts. Details here: https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/Ad-Grants-policies-updated/td-p/1539306# Phil McMinn of Torchbox* summarised the changes on the ECF list: All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) each month. The […]
December 14, 2017 | Posted in: Digital Marketing 101 | Online Advertising | 4 Comments