Digital Charity Lab awarded for ‘Digital Influence’ at the Irish Red Cross Humanitarian Awards
Digital Charity Lab was honoured at the 2021 Irish Red Cross Humanitarian Awards, with an award in the ‘Digital Influence’ […]
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Resource of the month: To segment or not to segment? Guide to segmentation from the Public Interest Research Centre
The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan […]
‘Raising awareness’ should never be the only goal for your charity’s campaign. Here’s why.
‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from […]
A game-changing update from Facebook about integrating donations and ads
Facebook are introducing On-Facebook Donation Ads. This is absolutely massive news. As you already know – Facebook’s donate tools are […]
New feature on Google Grant Ads: image extensions
Google have recently added a new ad extension format to Google Ads, and it’s being rolled out across Grant and […]
Resource of the month: A guide to ‘prebunking’, from First Draft News
Working in communications, we’re all too aware of the pitfalls of ‘myth-busting’ and ‘debunking’. By trying to challenge a piece […]