Late last year, Facebook waived the fees on their built-in fundraising function, and started to heavily push the concept of birthday fundraisers to users. Some charities have seen some great results with this new function, including Mental Health Ireland, who have had over 250 people run fundraisers on Facebook for their cause since late last […]
Many of you will know Adrian O’Flynn from our expert workshops on digital fundraising and email; Adrian has recently written a really insightful and useful short ebook about digital fundraising. Based on the comprehensive and successful tests he’s run as a consultant with charities in Ireland, the UK and the US, it outlines the new […]
Some major news for non-profits from Facebook – they’re expanding their Facebook Fundraising function to a wider range of countries (including Ireland), and are giving 100% of donations raised directly to the benefiting charities: Facebook are apparently processing a huge backlog of applications from charities to receive funds on this platform; only a small number […]
When: 6.30 pm – 8.00 pm Where: The Liquor Rooms, Wellington Quay, Dublin 2 Cost: €12.50 early bird / €15 full price We have some amazing speakers from progressive campaigns talking about how they inspired people to take action online – and will be previewing an exciting new campaign tackling Ireland’s housing crisis. Come along, […]
When: 09:45 – 13:00 Where: Carmelite Community Centre, Aungier St, Dublin 2 Cost: €35 – €45 Come to Digital Charity Lab’s practical workshop on campaign planning and learn how to plan digital campaigns that perform. Digital agency Combined Media will be providing the agency perspective and will show us how to craft a killer digital […]
I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]