I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]
Giant cheque photos are the bane of charity communications. They always look the same and are completely unengaging. Every time I see four people in suits grinning fixedly on a charity’s social media feed, I think what a wasted opportunity it is. This excellent ‘Say no to giant cheque pictures’ article from blogger and consultant […]
At our Digital FundCamp event on 29th June, we held ‘Open Space’ sessions, which are discussion sessions where the attendees set the topics. I heart Open Space; it’s a brilliant format that encourages people to collaborate and share, and ensures a rich and useful agenda. These are the notes from the Open Space sessions at […]
We’re delighted that GalaBid are joining our Digital FundCamp event as sponsors. GalaBid is CrowdComms’ fundraising software: it facilitates bidding, donations, purchases, payment for and management of all fundraising activities before and during live fundraising events, galas, golf days etc. GalaBid’s first auction was in Australia in 2011 and they expanded to Ireland in the […]