Category Archives: Digital Marketing 101

New! Online Course in Digital Marketing for Non-Profits & Charities

I’m delighted to announce the launch of Digital Charity Lab’s brand new, first-ever online course: in Digital Marketing for Non-Profits and Charities Since Digital Charity Lab was founded, people in our community have been asking for online versions of our courses.  So, we’re testing out this online course as another method of providing affordable learning […]

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Big Changes to Google Grants – Some Good, Some Scary!

They’re all at it – after the new features for non-profits at Facebook last week, now Google have announced some significant new rules for their Ad Grant accounts. Details here: https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/Ad-Grants-policies-updated/td-p/1539306# Phil McMinn of Torchbox* summarised the changes on the ECF list: All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) each month. The […]

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Online Resource of the Month – 45 Digital Tools for Creating Visual Digital Content

This is a great resource from AdEspresso – a roundup of 45 online design tools.  Digital people in nonprofits know how important visual content is to get engagement online; digital people in nonprofits also often don’t have the budget to get Photoshop for creating graphics, or proper video editing software.  Photoshop Express is not a […]

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Article: Demographics are Garbage

I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]

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