There’s a great piece in Third Sector by John Dunford of the Developer Society about the questions that non-techies need to run through when planning a digital project. It’s got really sound and straightforward advice about how you can adapt your usual planning processes to work for a digital project. Read the article on thirdsector.co.uk.
Google announced their tough new rules for Google Grant accounts back in December, and they’ve recently started cracking down. I’ve heard from many organisations that their accounts have been disabled, sometimes multiple times. It’s not always about the new rules – some accounts are being suspended because no-one has logged in for over a month. […]
Salesforce.org (the social enterprise wing of Salesforce) are currently running an interesting survey on Non-Profit Digital Marketing. When you fill it out, you’ll get a downloadable Nonprofit Digital Marketer’s Handbook, and see the aggregated survey results.
I’m delighted to announce the launch of Digital Charity Lab’s brand new, first-ever online course: in Digital Marketing for Non-Profits and Charities Since Digital Charity Lab was founded, people in our community have been asking for online versions of our courses. So, we’re testing out this online course as another method of providing affordable learning […]
by Evelyn Wolf, of BusinessBrew.io Online fundraising is a tough job these days. Not only is it becoming harder to engage with donors but fundraisers and marketers are drowned by a multitude of tools and channels. To be present on all channels is an impossibility even for larger teams. So how can we effectively fundraise […]
They’re all at it – after the new features for non-profits at Facebook last week, now Google have announced some significant new rules for their Ad Grant accounts. Details here: https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/Ad-Grants-policies-updated/td-p/1539306# Phil McMinn of Torchbox* summarised the changes on the ECF list: All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) each month. The […]