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Digital Marketing 101

To segment or not to segment?
November 17, 2021

Resource of the month: To segment or not to segment? Guide to segmentation from the Public Interest Research Centre

The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan […]

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November 15, 2021

‘Raising awareness’ should never be the only goal for your charity’s campaign. Here’s why.

‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from […]

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April 25, 2021

Resource of the month: UK Gov Digital Service’s guide to content design

The UK Government’s Digital Services department always puts out incredibly useful and well-designed resources, and their guide to content design […]

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February 26, 2021

How to write a great brief for the redesign of your non-profit website – free template

Do you need to get your organisation’s website redesigned, and are you wondering what should go in the brief for […]

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October 27, 2020

New free download: a toolkit for managing your digital accounts

Something that keeps coming up over and over in the online communities that I’m in, is people getting locked out […]

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September 21, 2020

New resource: best practice in email marketing, for non-profits & charities

I’m sure you’ve noticed that lots of non-profits are still using a strangely out-of-date email strategy – it’s hard to miss! Heavily […]

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