Project Description Setting up Google Alerts for a small organisation that was spending a lot of time on media monitoring. What was the problem? This small pro-choice organisation was spending a lot of time monitoring the Irish media on the topics of abortion, reproductive rights and women’s rights so that it could effectively respond to […]
Project Description The ebulletin is one of Amnesty International Ireland’s primary digital communications tools. What was the problem? Our fortnightly ebulletin went out to around 12,000 subscribers, but open and click through rates had plummeted. At one point, an email to 14,000 people obtained a single click through. The email tended to be lengthy, in […]
Project Description Barnardos Knows Child Poverty campaign aimed to engage parents in the run up to Budget 2012. What was the problem? It was the Government’s first budget since coming to power; they had a strong mandate, a horrendous economic legacy to clean up and a Troika to blame for all the tough decisions. The […]
Did you know that human faces don’t do well on Pinterest? This extremely useful infographic from my clever agency gives guidelines on how to craft the content and appearance of social media posts so that they perform well on specific platforms.
Project Description A graphic for the Children’s Referendum ‘Yes for Children’ campaign. [Click image to open the complete graphic in a new window] What was the problem? The debate around the Children’s Referendum in November 2012 was often extremely unclear, and the issue had trouble keeping public and media attention. As polling day approached, […]
Infographics are a fantastic way for charities to explain complex issues, and they are extremely ‘shareable’ in the visual culture of social media. Check out our 5 Minute Guide to Infographics for Charities for: what makes infographics work samples of international and Irish charity infographic design tutorials and resources free tools for infographic creation