This is a great resource from AdEspresso – a roundup of 45 online design tools. Digital people in nonprofits know how important visual content is to get engagement online; digital people in nonprofits also often don’t have the budget to get Photoshop for creating graphics, or proper video editing software. Photoshop Express is not a […]
I like this provocative ‘Demographics are garbage’ piece from Kevin Shulman of Donor Voice, which was inspired by Netflix releasing their data-driven discovery that “geography, age and gender are garbage for predicting taste.” Shulman applies this to the charity sector, highlights our unfortunate tendency to do inch-deep A/B split tests, and asks how can we […]
Giant cheque photos are the bane of charity communications. They always look the same and are completely unengaging. Every time I see four people in suits grinning fixedly on a charity’s social media feed, I think what a wasted opportunity it is. This excellent ‘Say no to giant cheque pictures’ article from blogger and consultant […]
I’m torn between being incredibly impressed at this series of content guides from information designers Dark Horse Analytics, and furious that I didn’t think of them myself. It’s a series on their blog called ‘Remove to Improve’, which provides some solid, easy-to-follow design advice on how to make your data look more attractive and easier […]
Together with our friends at Care2 we have produced this template that will help you to brainstorm and plan a welcome journey for your email subscribers. It’s an A3 sheet that you can print out and use to work with your team to map out your supporter journey. The sheet will help you to query […]
There’s a great article on the 101Fundraising blog by Norwegian digital specialist Beate Sorum, about why so many organisations are failing at Facebook. She’s right by the way, lots of us are. We’ve all seen it: charities and causes posting to Facebook every day with unengaging, inward-focused, dry, overlong content that is clearly only connecting […]