Category Archives: Digital Marketing 101

Article of the Month: ‘The Critical Question’ to ask when planning a digital campaign

Too often digital campaigns (fundraising, advocacy and awareness ones alike) are rushed into, with organisations plunging straight into planning and execution without doing some essential thinking and questioning first. This piece by Econsultancy on ‘The Critical Question’ to ask is aimed at agencies working with clients, but the advice they give is just as relevant […]

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Campaign Communications Calendar – Free Template

Digital Charity Lab Toolkit

In the collection of approximately 74 million templates, white papers, how to guides, and toolkits that I have found on the web and hoarded over the years, one of the top five most useful is the Non-Profit Communications Grid, originally created by Carol Goglia. This very simple and intuitive method enables you to create a grid-based calendar for your communications plan, […]

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Online Resource of the Month: Unleashing Your Google Grant by Torchbox

The Google Grant is simultaneously one of the most valuable and most challenging resources that a non profit can have.  The free Google ads that that the Grant provides are hugely useful, delivering (in my experience) high quality traffic and conversions. But the Google Adwords interface is not exactly user-friendly.  It can be hard to […]

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