Category Archives: Email Marketing

Book now for our Email Marketing for Charities Workshop – limited places!

Booking is open for our upcoming workshop in Email Marketing for Charities, taking place in the Centre for Creative Practices, Dublin 2, on Monday October 20th. This event is kindly supported by Promozoo.ie, the award winning digital marketing agency. This event is designed specifically for the particular needs of charities, and will feature presentations on Email Best […]

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Bulletproof Email Components

Anyone who regularly works on HTML emails will know that they can be pesky beasts. Things like a strong call to action button are extremely important for fundraising appeals and event registrations, but it can be hard to get them looking nice. Relying on images is not a good idea, as many subscribers will have […]

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Email Tip: Use subheadings

“If your message requires several paragraphs add a subhead before each paragraph so the email is easier to skim. People are always looking at your email, wondering to themselves “How is this relevant to me?” It’s easier for them to read 3 bold sentences rather than 3 paragraphs. If those subheads speak to them then […]

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