Digital Campaign of the Month: The Gender Pay Gap Bot
You may be familiar with the excellent phrases ‘greenwashing’, ‘pinkwashing’ and ‘femvertising’ – all You’re probably familiar with the very […]
Online Campaigning
Resource of the month: To segment or not to segment? Guide to segmentation from the Public Interest Research Centre
The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan […]
‘Raising awareness’ should never be the only goal for your charity’s campaign. Here’s why.
‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from […]
Resource of the month: A guide to ‘prebunking’, from First Draft News
Working in communications, we’re all too aware of the pitfalls of ‘myth-busting’ and ‘debunking’. By trying to challenge a piece […]
Resource of the month: Finding the Right Messenger for Your Message
I saw an online conversation recently about plans for yet another charity sector campaign to try to ‘rebuild trust in […]
Article: Instagram delivers for activism
Instagram has recently improved as a tool for activists. I find Instagram to be a delightful platform for personal use, […]