The always-brilliant Public Interest Research Centre have a tremendous new resource all about audience segmentation. I’ve long been a fan […]
‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from […]
Working in communications, we’re all too aware of the pitfalls of ‘myth-busting’ and ‘debunking’. By trying to challenge a piece […]
I saw an online conversation recently about plans for yet another charity sector campaign to try to ‘rebuild trust in […]
Instagram has recently improved as a tool for activists. I find Instagram to be a delightful platform for personal use, […]
If you’ve been trying to run ads on political or social topics, you may have been tripped up by Facebook’s […]