‘Raising awareness’ should never be the only goal for your charity’s campaign. Here’s why.
‘Raising awareness’ should never be the only goal for your charity’s campaign. Why? Let’s start with this perfect summary from […]
Online Campaigning
Resource of the month: A guide to ‘prebunking’, from First Draft News
Working in communications, we’re all too aware of the pitfalls of ‘myth-busting’ and ‘debunking’. By trying to challenge a piece […]
Resource of the month: Finding the Right Messenger for Your Message
I saw an online conversation recently about plans for yet another charity sector campaign to try to ‘rebuild trust in […]
Article: Instagram delivers for activism
Instagram has recently improved as a tool for activists. I find Instagram to be a delightful platform for personal use, […]
Running political, social or election ads on Facebook
If you’ve been trying to run ads on political or social topics, you may have been tripped up by Facebook’s […]
The Bluffer’s Guide to Framing 2020
My pal Sho Konno has just launched a fantastic resource for campaigners – A Bluffer’s Guide to Framing 2020. He […]