There’s a great article on the 101Fundraising blog by Norwegian digital specialist Beate Sorum, about why so many organisations are failing at Facebook. She’s right by the way, lots of us are. We’ve all seen it: charities and causes posting to Facebook every day with unengaging, inward-focused, dry, overlong content that is clearly only connecting […]
Dealing with feedback on social media can be daunting, particularly if you’re new to a particular social platform, or new to an organisation and not yet fully familiar with its issues. I really like this ‘answering people on social media’ chart from Social for the People; it’s a clear, simple flowchart that lays out steps […]
To be a person who loves typography is to be a person who suffers; as typefaces are constantly misused, or stretched, or squashed, or placed badly, and otherwise brutalised. Adobe Spark have an accessible and practical piece on their blog with 13 rules for making better font choices. They focus mostly on typography for social […]
This online tool from data research organisation YouGov blew my mind. You can enter any brand, organisation, thing or celebrity and it draws from its database of hundreds of thousands of research panel participants, and builds a profile of the fans / customers of that thing. It gives you incredibly useful information – as well […]
Is supporter engagement on your radar? If not, it should be. To me, it means having a strategy to make sure that your supporters, once signed up, are communicated with in a thoughtful way that recognises their different interests and needs, that they’re thanked properly for their support, and that they are shown further ways […]
The headline of this article on Snapchat from Bloomberg Businessweek really resonated with me. I’m not exactly a Luddite – I’ve coded websites! – but I am still baffled by Snapchat. If, like a lot of people in the non-profit sector, you’re aware that it’s an insanely fast-growing and popular platform, but don’t have the […]