Please don’t feed the trolls. Keeping your reputation spotless conference, 21 May 2014. from CharityComms Check out this great presentation from CharityComms, by Rachel Collinson and Richard Andrews, on spotting and handling online trolls. I think their advice is spot on – identify which kind of troll you’re dealing with (the grudge troll, the […]
Some sensible, concise and useful advice from digital marketer Aoife Rigney on creating a social media strategy. This will only take you a few minutes to read and lays out a clear roadmap for building your social media strategy: Choose the best platforms for your business Allocate the resources required Set goals and choose a […]
There is a bit of a Catch 22 around social media and infographics – infographics are extremely shareable, but social media platforms are often not great at displaying detailed graphics. This useful graphic from Lemonly gives tips on best practice for sharing infographics on the major platforms.
Graphics are key to getting engagement on Facebook, but if you’re using them you’ve probably come up against the frustrating problem of the myriad image sizes that Facebook uses, and Facebook’s tendency to constantly tweak them. Photographer David Coleman has an exhaustive 2014 Facebook Photos Size Guide on his blog, that covers everything you could […]
Did you know that human faces don’t do well on Pinterest? This extremely useful infographic from my clever agency gives guidelines on how to craft the content and appearance of social media posts so that they perform well on specific platforms.
An interesting study of the Save Darfur Facebook campaign from Sociological Science, found that donation and recruitment rates were extremely low. The Save Darfur page, one of the most popular causes on Facebook with over one million followers, was analysed between 2007 and 2010. Some of the more interesting findings: Facebook had an 0.24 percent […]