There is a bit of a Catch 22 around social media and infographics – infographics are extremely shareable, but social media platforms are often not great at displaying detailed graphics. This useful graphic from Lemonly gives tips on best practice for sharing infographics on the major platforms.
Graphics are key to getting engagement on Facebook, but if you’re using them you’ve probably come up against the frustrating problem of the myriad image sizes that Facebook uses, and Facebook’s tendency to constantly tweak them. Photographer David Coleman has an exhaustive 2014 Facebook Photos Size Guide on his blog, that covers everything you could […]
Did you know that human faces don’t do well on Pinterest? This extremely useful infographic from my clever agency gives guidelines on how to craft the content and appearance of social media posts so that they perform well on specific platforms.
An interesting study of the Save Darfur Facebook campaign from Sociological Science, found that donation and recruitment rates were extremely low. The Save Darfur page, one of the most popular causes on Facebook with over one million followers, was analysed between 2007 and 2010. Some of the more interesting findings: Facebook had an 0.24 percent […]
Our 5 Minute Guide to Twitter for Irish Charities explains why you should explore this microblogging platform, and lists resources for effective Twitter strategies.
Facebook! Is it the answer to every charity communicator’s prayers, or a huge distraction and a waste of time? Check out our 5 Minute Guide to Facebook for Irish Charities, to read about the good side and the pitfalls of this hugely popular platform, and some tips on how you can get meaningful results for […]