Category Archives: Storytelling

Article: Don’t believe the myth about storytelling, by Patrick Olszowski

There’s some excellent food for thought in this article tackling the hype around storytelling, by Patrick Olszowski of Outrageous Impact.  We’re big advocates of storytelling here at Digital Charity Lab, but can’t disagree with Patrick when he argues that there’s too much short-term thinking in the way many organisations approach storytelling.  People get too fixated on spikes […]

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