The Guardian’s Voluntary Sector Network (well worth following by the way) has a great roundup of some of the best charity videos of 2015. The importance of video is only increasing each year – the samples in this roundup show the power of video for hard-hitting campaigns, awareness raising and emotional appeals. The screengrab above […]
Mailchimp have put together this guide to sending holiday emails, with dozens of tips for effective content and testing of emails. And what a beautiful way to present information! Gorgeous lead-in photographs for each tip, and they’ve cleverly peppered products from their partners throughout, to make the experience even more attractive. We could definitely all learn […]
Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls: The use of wit and humour The use of a beloved, friendly, instantly familiar Dublin institution – Moore St Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market The very clever […]
The Refugee Crisis over the past few weeks showed us that a neglected issue can suddenly become huge with both the public and the media. A few of the best online activities that I’ve seen: Uplift have been giving us all a masterclass in campaigning, both online and offline. They ran a successful petition to […]
Thanks to a highly useful community of digital charity types (the Fairsay Ecampaigning Forum list – join it today!) I was recently sent a link to an interactive Theory of Change from the organisation Girls Not Brides. And it is pretty dang great. A Theory of Change is so important for any campaigning organisation; it’s crucial information […]
Anyone who follows Digital Charity Lab online or has attended our workshops knows how passionate (nay, demented!) we are about storytelling for causes. As the author Zaid Hassan says, “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” Human stories are essential […]