Category Archives: Storytelling

Article: Don’t believe the myth about storytelling, by Patrick Olszowski

There’s some excellent food for thought in this article tackling the hype around storytelling, by Patrick Olszowski of Outrageous Impact.  We’re big advocates of storytelling here at Digital Charity Lab, but can’t disagree with Patrick when he argues that there’s too much short-term thinking in the way many organisations approach storytelling.  People get too fixated on spikes […]

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Building Great Interactive Content: Girls Not Brides & their Theory of Change

Thanks to a highly useful community of digital charity types (the Fairsay Ecampaigning Forum list – join it today!) I was recently sent a link to an interactive Theory of Change from the organisation Girls Not Brides.  And it is pretty dang great. A Theory of Change is so important for any campaigning organisation; it’s crucial information […]

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