When: Tuesday 19th April, 10am – 1pm
Where: Outhouse, 105 Capel St, Dublin 1

Email marketing is hugely important for charities; it consistently delivers better results for fundraising and campaigns than social media. Yet many charities struggle to make the most of their email lists, and to keep up with best practice for creating effective emails.

The ‘Improving Your Charity’s Emails’ workshop from Digital Charity Lab will focus on practical tips, that will help you get more out of your mailing list and the time you spend on it.

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  • Adrian O’Flynn is an email expert who increased Concern Worldwide’s return-on-investment on email by over 500%.  Adrian has wide experience in crafting effective emails and delivering real results from email
  • Jean O’Brien has over a decade’s experience working as a digital communications specialist in Irish charities, and has run many successful email campaigns for charities such as Oxfam Ireland and Barnardos.

Workshop Content

  • The case for email
  • Improving and modernising your organisation’s emails
  • Making emails more effective
  • Advice on working with a small budget and limited time
  • Exercises on improving existing emails, developing content ideas and more

Attendees will also have access to help after the workshop, with implementing what they’ve learned.

Who is it suitable for?

Charities that are using email marketing and would like to work more effectively. This workshop is suitable for charities of all sizes.


Sponsored by Care2

care2_logoWe are delighted to have Care2 – the world’s largest community for good – as sponsors of this workshop.

More than 20 million people trust in Care2 to help them discover, share, and take action for the causes they care about most.   Care2 makes creating stories, sharing actions, and starting online petitions simple – sign up today.