When: Tues 28 February, 10 am – 12 noon

Where: Carmelite Community Centre, Aungier St, Dublin 2

Cost: €20-30

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Would you like to know if you can turn free Google Grant Adword money into a measurable revenue stream? The Google Grant is a generous initiative from Google that gives registered charities up to $10,000 per month worth of free Google Ads – but many charities struggle to use it properly.

Come to our information session on Tuesday 28th February with PPC expert Alan Roche, who will demystify Google Ads and show you how to get a measurable return on your account.

About the Event

You’ll get an introduction to one of the most powerful digital sales tools that exists today, tailored specifically to the needs of Irish charities. You will learn how to use your Google Grant account to best effect within the limitations associated with Google Grant Adword accounts, including whether or not your Google Grant account can be used to create a significant and measurable revenue stream for your organisation

You’ll also get the opportunity to ask questions, and to do some practical exercises that will help you understand the best way to use your account.

Who Should Come?

  • Charities who are not yet using the Google Grant and want to know what it’s all about
  • Any charity who has a Google Grant Adword account, but is struggling to make it work for them
  • Charities who are seeing good click-through rates on their ads and would like to turn them into revenue

About the Speaker

Alan Roche began his career as a journalist, covering construction and business. In 2009 he moved into the field of marketing and communications. Creator of www.ppc4charity.ie, Alan works with a variety of organisations including The Little Museum of Dublin, for which he secured and runs a Google GrantsPro account, Sensational Kids, Irish Ballooning Championships, and also private sector companies such as Mortar and More.

He is a little obsessed with making sure that marketers use the right tools in the right way. Alan says: “There are many different tools available to the digital marketer. I love using the right tool for the job and PPC is a sales tool. You’re only using it right when you’re making money with it.”

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We are delighted to have Combined Media as sponsors of this event. Combined Media are a digital agency, who have been working in the digital space since 1992. They work with a number of charities on their digital marketing campaigns and implement highly targeted digital marketing strategies.


Registration is at 9:45, with the session commencing at 10am.