Getting the Most from your Google Ad Grant – an Digital Charity Lab Workshop
When: 10 am – 12.30 pm, Tuesday 5th May
Where: Social Entrepreneurs Ireland, Lower Ground Floor, 11-12 Warrington Place, Dublin 2
Price: €50 (plus booking fee) per attendee
The Google Grant for charities is a fantastic resource, but using Adwords effectively can be a challenge.
This workshop with online advertising expert David Walker will show you how to set up and manage campaigns on Google Adwords, with a useful and easy-to-understand technique that will help you increase relevant traffic, conversions and return on your Grant.
- Due to space restrictions, we can only accept a maximum of three attendees per charity at this event
- Attendees should bring a laptop and log in details for their Adwords Account.
Testimonials from a previous Charity Adwords session with David Walker:
“At Barnardos, applying the technique that Dave taught us resulted in a 142% increase in the amount donated by Google through the Google Grant, and an 82% increase in conversions from Google Ads. Best of all, the technique Dave uses is really easy to understand and has made our Adwords campaigns much easier to manage and analyse.”
Jean O’Brien – Barnardos & Digital Charity Lab
“Dave really gave an excellent insight into how to make the most of Google Grants, and having pointed us towards highly targeted, “long tail” ads, it also means we’re all less likely to be directly competing against each other on ambitious but ineffective “charity donation” style keywords.
I must have been impressed. I’ve already spoken too much about it and been invited to give an internal presentation on the subject.”
Shane – Irish Cancer Society