online-ads-300x300When: Tues 8 November, 10 am – 1 pm

Where: Carmelite Community Centre, Aungier St, Dublin 2

Cost: €35 – €45

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About the Speaker:

Dave Walker is an online advertising expert who is currently director of the digital marketing agency Segmatic, and was previously Head of Ad Operations at Paddy Power.

Dave has an extremely high level of expertise in online marketing and has created many very successful online ad campaigns during his career, and also advised the Yes for Children campaign for the 2012 Children’s Referendum, and the Yes Equality campaign for the 2015 Marriage Referendum on their online advertising. This is a great opportunity to learn from one of the best in the business and ask him your questions.

About the Seminar:

This seminar will give an overview of some of the most popular types of online advertising currently available, including:

  • Google Ads & Google Grant
  • Social Media Ads
  • Remarketing
  • Customer Match Advertising
  • Real Time Bidding

Dave will give an introduction to the types of advertising options available, focusing on the strengths of each, the complexity, the value for money, pros and cons, and how non profits can use these platforms.

There will be Q&As on each topic and ample opportunity for discussion.

Who is it Suitable For?

Any charities/non profits interested in using online advertising to grow their supporter base and promote their campaigns. You do not necessarily have to have a large advertising budget; Google Ads are free to registered charities and Dave will focus on value for money.

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“A really practical seminar with lots of tips that I could take straight back to my organisation and apply.”

Daniel Alvey, Merchant’s Quay Ireland

“Great training event, Dave was great. Lots of useful content and strategies to use in our digital work.”

Oisin O’Reilly, BelongTo

“Terrific real world information. Directly actionable and relevant to Google Grants. The session was particularly helpful in showing us what to focus on and what to ignore.”

Denisa Casement, Merchant’s Quay Ireland

“Great session, Really informative and relevant with useful takeaways, Great atmosphere for learning and knowledge sharing. And great to meet peers in the sector. Will attend again for sure.”

Robyn Macken, Barnardos

“I loved this seminar! Clear, practical, workable, refreshingly honest, and mindful of the limited resources of charities – and Dave is really engaging (a “hoot” as he would say himself 🙂 I learned so much in 3 hours.”

Fíona ni Chinneide, IPRT

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