Where: Outhouse, 105 Capel St, Dublin 1
Cost: €35 – €45
This workshop will give you an overview of writing for the web and best practices for search engine optimisation (SEO), and show you practical ways you can improve your non-profit organisation’s website and blog. This workshop will also include a session on how you can develop an in-house style guide and train your colleagues in writing web content.
This workshop will include:
- Writing for the web – how it is different
- Best practice for web writing
- SEO tips and fixes
- Using video and images for SEO
- Developing an in-house style guide and getting your colleagues writing for your website
- Practical exercises
- Group discussion
Fiach Cooling is a SEO and search expert and video producer.
Jean O’Brien has over a decade’s experience working as a digital communications specialist in Irish charities, and has written huge amounts of web copy for charities such as Oxfam Ireland and Barnardos. She was also the founder and editor of the food blog CheapEats.ie and currently blogs at IrishCharityLab.org.
Who is it suitable for?
Non-profits that are publishing content online (websites, blogs, email, social media) or are interested in starting. You don’t need to know how to write code. This workshop is suitable for charities of all sizes.