When: 11 September 2017, 9:45 – 13:00
Carmelite Community Centre, Aungier St, Dublin 2
Cost: €35 – €45

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Learn from ecampaigning guru Duane Raymond of Fairsay on how to find the right audience for your non-profit online. This workshop will cover:

  • Identifying your target audience for your advocacy and fundraising campaigns
  • Thinking like your audience and challenging internal silos
  • Choosing the right channels to reach your audience
  • Social media – what works, what doesn’t
  • Crafting your messages for maximum impact

This workshop will feature expert presentations, practical exercises, and peer discussion sessions.

Who is it suitable for?

Progressive charities, non-profits and campaigns

About the Expert

Duane Raymond is the founder of FairSay. He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB’s first ecampaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.

Duane is widely recognised as one of Europe’s leading ecampaigning experts and pioneers. He pioneered Oxfam GB’s e-campaigning activity from 2001-2004 and has been running FairSay – a campaigning consultancy – ever since. He has been called the ‘leading ecampaigning guru’ by Linda Butcher, ex-CEO of the Sheila McKechnie Foundation and the ‘godfather of good geekery’ by Tom Allen of ActionAid International. He has worked with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.

When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.

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Duane Raymond is delivering two expert training sessions in Dublin in September – see our EventBrite page for all details.

Photo: Yolanda Sun, Unsplash