Free downloadable guides and templates for your digital work in our shop
Project Description The ebulletin is one of Amnesty International Ireland’s primary digital communications tools. What was the problem? Our fortnightly ebulletin went out to around 12,000 subscribers, but open and click through rates had plummeted. At one point, an email to 14,000 people obtained a single click through. The email tended to be lengthy, in […]
Project Description Barnardos Knows Child Poverty campaign aimed to engage parents in the run up to Budget 2012. What was the problem? It was the Government’s first budget since coming to power; they had a strong mandate, a horrendous economic legacy to clean up and a Troika to blame for all the tough decisions. The […]
Did you know that human faces don’t do well on Pinterest? This extremely useful infographic from my clever agency gives guidelines on how to craft the content and appearance of social media posts so that they perform well on specific platforms.
Project Description A graphic for the Children’s Referendum ‘Yes for Children’ campaign. [Click image to open the complete graphic in a new window] What was the problem? The debate around the Children’s Referendum in November 2012 was often extremely unclear, and the issue had trouble keeping public and media attention. As polling day approached, […]
Anyone who regularly works on HTML emails will know that they can be pesky beasts. Things like a strong call to action button are extremely important for fundraising appeals and event registrations, but it can be hard to get them looking nice. Relying on images is not a good idea, as many subscribers will have […]
An interesting study of the Save Darfur Facebook campaign from Sociological Science, found that donation and recruitment rates were extremely low. The Save Darfur page, one of the most popular causes on Facebook with over one million followers, was analysed between 2007 and 2010. Some of the more interesting findings: Facebook had an 0.24 percent […]