2 Page Guide to Web Content & Formatting


Writing for the web shouldn’t intimidate you: there are just a few principles you need to know about formatting text and using keywords, and our 2 page guide to web content contains all of them. Use this free guide as a handy reference for when you’re writing and formatting your content for the web. It covers:

  • style and formatting rules for the web
  • how to do keyword research
  • how and where to use your keywords – in your page titles, meta descriptions and more
  • how to lay out your web pages to make them readable and to prompt users to take action
  • how to write links that will make sense to readers and search engines
  • search engine optimisation and how you can set up your pages for search engines
  • links and resources that will help you write great web content

This resource is free. Just add it to your cart and check out. You’ll get a download link after checkout.



When you’re writing content for the web (your website, guest posts, emails), it’s important that you know best practice and conventions for web writing.  Get Digital Charity Lab’s free 2 page guide to web content and formatting. This PDF can be printed and used as a desk reference, and shared with your team.

It’s a sister resource to our Web Content Style Guide template, which allows you to create and customise a handy in-house style guide for your non-profit organisation.




Icon from flaticon.com