2 Page Guide to Web Content & Formatting

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Writing for the web shouldn’t intimidate you: there are just a few principles you need to know about formatting text and using keywords, and our 2 page guide to web content contains all of them. Use this free guide as a handy reference for when you’re writing and formatting your content for the web. It covers:

  • style and formatting rules for the web
  • how to do keyword research
  • how and where to use your keywords – in your page titles, meta descriptions and more
  • how to lay out your web pages to make them readable and to prompt users to take action
  • how to write links that will make sense to readers and search engines
  • search engine optimisation and how you can set up your pages for search engines
  • links and resources that will help you write great web content

This resource is free. Just add it to your cart and check out. You’ll get a download link after checkout.

 

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When you’re writing content for the web (your website, guest posts, emails), it’s important that you know best practice and conventions for web writing.  Get Digital Charity Lab’s free 2 page guide to web content and formatting. This PDF can be printed and used as a desk reference, and shared with your team.

It’s a sister resource to our Web Content Style Guide template, which allows you to create and customise a handy in-house style guide for your non-profit organisation.

 

 

 

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