Template: Brief for a Website Redesign


Do you need to get your organisation’s website redesigned? Are you wondering how to write the brief for it? Use our handy free template to develop a comprehensive brief for your website redesign.

The template is a customisable Microsoft Word document, is free to download and comes with an info sheet about key areas to consider when you’re getting your site redesigned.


A website redesign or rebuild is quite different to building a new website: you’re going to need to think about what functionality and content you’re going to move to the new site, and the technical features that you want to improve. This template covers all of that, and also works through all the other areas you’ll need to consider, such as:

  • Goals for the new site
  • Branding and the site look and feel
  • The specific activities that you need a quote for, such as:
    • Refreshing the look of an existing site
    • Moving a site to a new content management system
    • Reviewing and updating the site architecture
  • The performance of your current website
  • Functionality and integrations – what you have now, what you would like to add
  • Site tracking and conversions
  • Content – what new content needs to be created, what content must be migrated
  • Search engine optimisation
  • Compliance – site security, data protection
  • The ongoing support that your organisation will require for updates, fixes and changes


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