Social media: Set up some acquisition ad campaigns on Facebook
Facebook Ads offer a massive opportunity even in ordinary times, in that you can run campaigns with small budgets and split test to get the best value cost per result. Online activity will get even more intense now as people self-isolate indoors, so audiences will grow.
It’s a really good time to get your head around Facebook Ads, and do the testing that will allow you to develop a strong always-on acqusition campaign.
Try a lead generation campaign to build your mailing list, or a conversions campaign promoting cash donations on your website, if you are fundraising for the crisis. Start with a budget of €500, have at least 15 variants of your ads, and run tests for at least two weeks.
- The agency Forward Action has a phenomenally useful article about how to frame and test Facebook Ads during the coronavirus crisis
- Jon Loomer has fantastic free tutorials on Facebook Ads, and some very affordable online courses
- Digital Charity Lab has resources for charities on Facebook Ad strategies: