Late last year, Facebook waived the fees on their built-in fundraising function, and started to heavily push the concept of birthday fundraisers to users. Some charities have seen some great results with this new function, including Mental Health Ireland, who have had over 250 people run fundraisers on Facebook for their cause since late last […]
Facebook have implemented a new regime which means that content from brands, businesses and organisations will be suppressed and not appear in the main News Feed. In the announcement of these changes, Facebook said that content that invites community discussion and interaction will be favoured, and that includes Facebook Live video. Facebook Live can […]
Some major news for non-profits from Facebook – they’re expanding their Facebook Fundraising function to a wider range of countries (including Ireland), and are giving 100% of donations raised directly to the benefiting charities: Facebook are apparently processing a huge backlog of applications from charities to receive funds on this platform; only a small number […]
Do you sometimes feel with Facebook that you’re sending posts into a vortex, where they just wither and die? Do you know that you need to be talking about your cause on Facebook because that’s where everyone is, but find yourself struggling to get the right way to cut through all the noise? This article […]
Measuring your success on Facebook by counting the number of ‘likes’ your page has is a pointless endeavour. ‘Likes’ are vanity metrics, and can distract from what is really important – are your fans engaged with your page, and does it drive meaningful activity? ActionSprout looked at over 9,000 non-profit Facebook pages to set benchmarks […]
Graphics are key to getting engagement on Facebook, but if you’re using them you’ve probably come up against the frustrating problem of the myriad image sizes that Facebook uses, and Facebook’s tendency to constantly tweak them. Photographer David Coleman has an exhaustive 2014 Facebook Photos Size Guide on his blog, that covers everything you could […]