I’ve been getting a lot of requests for help with Google Grant Adwords accounts. Lots of organisations are struggling to get their accounts to meet the stringent new criteria, and are worried they’re going to lose their Grants. So I’ve put together this short checklist and cheat sheet. It runs through everything you need to […]
They’re all at it – after the new features for non-profits at Facebook last week, now Google have announced some significant new rules for their Ad Grant accounts. Details here: https://www.en.advertisercommunity.com/t5/Google-Ad-Grants/Ad-Grants-policies-updated/td-p/1539306# Phil McMinn of Torchbox* summarised the changes on the ECF list: All Google Ad Grants accounts must maintain a 5% click-through rate (CTR) each month. The […]
Google search traffic related to charities is busy all year round, but sees a huge spike specifically in searches for donations around Christmas. Ad Grant expert Alan Roche of PPC4Charity has written this very handy short guide for charities on how to set up Christmas-focused Adwords campaigns that work. Alan really knows Google Adwords for […]
When: Tues 28 February, 10 am – 12 noon Where: Carmelite Community Centre, Aungier St, Dublin 2 Cost: €20-30, depending on organisation size Discounts available for group bookings – discounts are limited so book quick! Details & Booking Would you like to know if you can turn free Google Grant Adword money into a measurable […]
Those of you with established PPC marketing campaigns should check out this series of articles on PPC from David Walker, of agency Sub Rosa and Digital Charity Lab. Those of you who’ve attended our trainings with David will know the depth of his experience and understanding of online advertising. His series covers setting target CPAs […]
Those of you with established PPC marketing campaigns should check out this series of articles on PPC from David Walker, of agency Sub Rosa and Digital Charity Lab. Those of you who’ve attended our trainings with David will know the depth of his experience and understanding of online advertising. His series covers setting target CPAs (costs […]